What if laughing together was the new swipe right?

hümr is an analog humor-first dating program in a sea of appearance-first dating apps.

When looking for love, many people say they want to meet someone with a good sense of humor.

We may be right to put humor high on our list of desirable qualities; after all, what makes us laugh is a reflection of our deepest held beliefs.

Decades of humor research reveals that having a shared sense of humor results in more successful romantic relationships. Wordplay, absurdist, or dark — it doesn’t matter what type of humor makes you laugh the most, it just matters that you can share laughter with your romantic partner. 

SKU-Market was commissioned for Science Gallery Dublin’s exhibition INTIMACY.

There is a booming inudstry of dating apps brokering our relationships, but it’s curious that none of their matchmaking algorithms aren’t centered around humor.

Most people don’t know what type of humor makes them laugh the most or who they can share laughter with. Yet it ranks high among our desires in a partner.

I created an experimental hümr quiz—designed for 18-25 year old Science Gallery Dublin visitors to explore this idea.

What’s your hümr type?

Absurdist, bodily, dark, observational, physical, satirical, wordplay or a combination of them?

On Valentine’s Day, I played hümr matchmaker.

Love-seekers took the hümr typing quiz and then were matched to play activities like Slapstick Showdown, Surreal To Meet You, and OutRAGEous Pitch.

Lots of laughter was had and several hümr matches were made.


INTIMACY at Science Gallery Dublin

October 18 2019 -February 24 2019

What is intimacy, and can it be quantified, optimised, or commodified? Will technology compromise the future of human connection, or bring us all together in new and exciting ways? In INTIMACY, we explore what it means to be connected. Society has become hyperconnected, but just because you’re connected, it doesn’t necessarily mean it’s intimate and just because you’re intimate, it doesn’t mean you’re connected. If we are more together than ever, then why are we seeing higher reports of loneliness and anxiety?


Joe Caslin - Artist

Giovanni Frazzetto - Author and Researcher

Ida Panicelli - Curator & former Editor of Artforum

Rachel McDonnell - Assistant Professor in Creative Technologies at the School of Computer Science and Statistics at Trinity College Dublin

Ian Brunswick - Head of Programming, Science Gallery Dublin 

Artist- Laura Allcorn